Starting and successfully maintaining a food business is a challenging task. The food industry is highly competitive, and new businesses face numerous obstacles. These include: finding the right location, sourcing quality ingredients, and building a loyal customer base. Additionally, food businesses must comply with strict health and safety regulations while managing their finances effectively. Despite these challenges, a food business can succeed and become a thriving enterprise with proper planning and hard work.
Introducing Ma Ntswaki Mothopeng: A Journey of Determination
Meet Ma Ntswaki Mothopeng. Ma Ntswaki moved to Johannesburg in 1991 with hopes for a brighter future. She started as a cook at a fish and chips outlet and later worked as a cleaner at a clothing store. Ma Ntswaki began her own business in 2014 after working for 23 years. She initially started by making and selling food from her home. It was primarily take-away food like amagwinya, soup and chicken.
The Benefits of Working for Yourself in the Food Business
Working for yourself can be a great way to control your life and income. Ma Ntswaki says, “When you work for someone, it is difficult to get a proper income. When working for yourself, you can make your salary. It is better to work for yourself.” Being your boss allows you to set your schedule and work on projects that you are passionate about. It also allows you to make decisions that are best for your business without answering to anyone else.
Navigating Business Cycles: Overcoming Economic Challenges in the Food Industry
For eight years, she faced different business cycles with determination. Unfortunately, her township-based enterprise was one of many affected by the economic impact of COVID-19. To continue supporting herself, she searched for a location with more customers. One of the most significant challenges of running a business is navigating the ups and downs of the economy, which can be unpredictable and difficult to anticipate.
Business cycles can present many challenges, from managing cash flow and retaining employees during downturns to scaling up operations and meeting demand during upswings. It takes careful planning, strategic decision-making, and a willingness to adapt to changing circumstances to survive and thrive in a dynamic market.
The Strategic Move: Launching a Kitchen in Walter Sisulu Square
In March 2022, she launched her kitchen in Walter Sisulu Square, Kliptown, intending to bring her delicious food to the locals, including vendors, pedestrians, and patrons, during the bustling weekdays and Saturdays. Meanwhile, her husband continued serving their loyal customers from home. This strategic move proved successful, and her business began to thrive.
Empowering Ma Ntswaki's Business Growth with Xhantela
In the latter part of 2022, she became a member of Xhantela and obtained her initial loan. “Xhantela makes a big difference. It helps a lot. It opens so many possibilities. With Xhantela’s help, things are moving forward. Things are much better.”
Delectable Options: A Seasonal Menu to Delight Customers
She detailed a straightforward selection of delectable options when inquired about her menu. “My favourite is the liver and spinach, but customers love the amagwinya and the soup the most. Those two sell the fastest. Especially now in winter.” Offering a seasonal menu is a great way for food businesses to keep their offerings fresh and exciting for customers while incorporating the best and most flavourful ingredients available at any given time.
Cleanliness Matters: Promoting Safety and a Positive Image
Ma Ntswaki prides herself on the cleanliness of her stall. “I keep everything clean. Every evening I clean the whole stall before leaving. In the morning, I pre-make some of the food and the amagwinya. Thereafter I clean again.” Maintaining cleanliness is crucial in the food business as it ensures customers’ safety and health while promoting a positive image of the establishment.
Balancing Family and Business: Prioritizing Both for Success
Family is essential for Ma Ntswaki. She has four wonderful children and seven grandchildren. Her three oldest children are working and living their own lives. Her youngest was born without the ability to hear. He attends a school that caters for his specific needs. “He has learnt sign language, and so have I.”
Unfortunately, her husband fell ill, so they no longer serve food from home during the week. “Business is much better at the square during the week. So it’s better to keep trading there. On Sundays, we don’t open the stall at the square, so we serve people from home.” Balancing the needs of family and business doesn’t need to be a zero-sum game where one wins at the cost of the other. With careful planning and prioritization, both can thrive.
A Bright Future: Optimism and Growth with Xhantela's Support
Ma Ntswaki is very optimistic about the future of her business. “Before Xhantela, I was struggling to get profit. Now, because of Xhantela, I can make a profit. The money helped, but the rules and guidance have made a big difference.
“I’m very happy about Xhantela – I want to stay a member for a long time.”
Photos by Shornespear Photography